University College Dublin
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I know, let’s sign upI have an account, let me sign in firstThe Professional Certificate in Financial Advice is a must for all those pursuing a career in retail and business banking. It is the benchmark qualification for product advisers in retail financial services products in the Republic of Ireland.
University College Dublin
For people who are interested in...
If you are a product adviser, or wish to become one in the future, then the Professional Certificate in Financial Advice will enhance the breadth and depth of your knowledge to provide consumers with sound professional advice.
On successful completion of this programme and on attaining the recognised professional designation APA, you will be able to;
Provide competent financial product advice to consumers
Describe relevant regulation that is used in the provision of financial services and the impact it has in this environment
Use analytical skills to make recommendations to clients regarding a financial product
Martina Kelly, IOB
Martina Kelly is Director of Funds at IOB having joined IOB in January 2020. Prior to that she was Head of Markets Policy Division within the Central Bank of Ireland with responsibility for the formulation of policy in relation to investment funds, investment firms, markets and market infrastructure.
Martina has considerable experience in investment funds policy and regulation having led the Central Bank’s work in this area for many years. In that capacity she was directly involved with the development of the Irish regulatory regime applicable to funds and fund service providers.
Martina represented the Central Bank at the ESMA Investment Management Standing Committee from its inception until she left the Central Bank in 2019. She also participated in various European Council Working Groups including those related to AIFMD and UCITS and was the Central Bank representative at the Irish IFSC Funds Working Group
Martina is a non-executive director of Northern Trust Fiduciary Services (Ireland) Limited.
Delivery is online
€330 per module, plus an annual study fee of €50
Professional Certificate in Financial Advice from UCD
Two hour exams for each module at the end of the trimester - (100 multiple choice questions)
Spring Trimester
Application - 01 January 2026 (Help centre article - What is application closing date)
Registration - 30 January 2026 ( Help centre article - What is registration closing date)
07 February 2022
For more information please contact [email protected]
In this programme you study one core module and one optional module:
Core:
(NFQ Level 7, 5 ECTS)
Identify the different forms of Regulation, relating to financial service providers, and the main regulatory bodies in Ireland and their functions. Discuss the range of regulatory rules that apply to intermediaries and/or product providers in their dealings with clients. Describe the impact of legislation relating to consumer protection, money laundering, distance marketing, data protection & privacy, Investor compensation, unfair terms in consumer contracts and tax evasion. Explain the functions and powers of the Financial Services Ombudsman and the Pension Ombudsman.
Optional (choose 1):
(NFQ Level 7, 5 ECTS)
Discuss the operation of the financial services markets and the impact of government economic and monetary policy on Investments. Describe the features, benefits, limitations and risks associated with the different classes of investment assets available within the Industry. Identify and discuss the basic investment principals. Demonstrate the knowledge and understanding of investments required to effectively advise clients.
(NFQ Level 7, 5 ECTS) Describe the main life assurance needs of the consumer at all life stages. Explain the main features, benefits, limitations and risks of different types of life protection policies. Detail the issues involved in starting a policy and in paying out benefits. Identify the constituents in a valid will and know the impact of the Succession Act. Discuss financial mathematics principles that underpin personal life assurance and pension products, and perform related calculations.
(NFQ Level 7, 5 ECTS)
Describe the personal financial need for a loan, and the different ways in which such a need can be met by different types of loans and consumer credit on offer. Explain the features, benefits, limitations, security requirements and taxation treatment of consumer loans and credit arrangements, and their associated insurances. Discuss and demonstrate the impact of regulation on the provision of housing loans and different forms of consumer credit. Detail the steps and documentation involved in obtaining a housing loan and evaluate and recommend an appropriate housing loan option from those on offer. Identify the issues and processes involved in debt restructuring and equity release and describe the process and protocols to be adopted for the recovery of loan arrears.
(NFQ Level 7, 5 ECTS)
Explain the need for retirement provision. Describe the taxation, legislation and regulatory framework for pensions. Identify the features, benefits and risks of pension product options available to clients. Display the skills and competencies required to effectively advise clients in all areas of Pensions.
Accredited Product Adviser (APA)
The minimum entry requirements are as follows: • Five passes in the Leaving Certificate, including English and Mathematics • Five O Level/GCSE passes, including English Language and Mathematics And • APA in Pensions IOB will also consider applications on a mature candidate basis from applicants who are 23 years of age before the date of their application for admission to the programme. You must be a current member of IOB, or become a member, to undertake this programme.
If you hold an IOB designation or a designation managed by IOB, CPD hours may be awarded on successful completion of this programme.
IOB is offering six exam sittings per year for QFA modules, providing greater flexibility to attain the Professional Diploma in Financial Advice (QFA).
*Please note that some of these modules do not run in all intakes. For further information, please click on the link below:
Level 7 Key Dates (leading to MCC)
Intake 4 (April to July)- QFA REGULATION, QFA LOANS OR QFA INVESTMENT
Trimester start date - 7 April 2025
Registration Closing date - 16 May 2025
Exam Session - (30-06-2025 - 12-07-2025) and Exam Link
TestReach Enrolment Period - Dates & Links to Help Centre articles
Exam Results- Dates & Links to Help Centre articles
Intake 5 (June to September)- QFA REGULATION, QFA LOANS, QFA Life Assurance, QFA Pensions OR QFA INVESTMENT
Trimester start date - 2 June 2025
Registration Closing date - 4 July 2025
Exam Session - (01-09-2025 - 12-09-2025) and Exam Link
TestReach Enrolment Period - Dates & Links to Help Centre articles
Exam Results- Dates & Links to Help Centre articles
The minimum entry requirements are as follows:
Five passes in the Leaving Certificate, including English and Mathematics, OR;
Five O Level/GCSE passes, including English Language and Mathematics, OR;
IOB will also consider applications on a mature candidate basis from applicants who are 23 years of age before the date of their application for admission to the programme.
You must be a current member of IOB, or become a member, to undertake this programme.
| Skill Name | Skills Description | Programme coverage and level |
|---|---|---|
| Business Literacy | Communicating effectively in writing, tailoring messages appropriately for the specific needs of colleagues and a financial services audience to ensure clarity and impact. | 2 |
| Questioning | Formulating, posing, and refining inquiries to gain deeper understanding, challenge assumptions, stimulate critical thinking, and foster meaningful dialogue in financial services contexts. | 2 |
| Digital Literacy | Effectively, critically, and ethically using digital technologies to access, evaluate, create, and communicate information in financial services, including technical proficiency, cybersecurity awareness, and information management. | 2 |
| Skill Name | Skills Description | Programme coverage and level |
|---|---|---|
| Information Security | Collaborating across teams to ensure confidentiality, integrity, and availability of information assets, managing cybersecurity risks, and supporting the bank's resilience and growth. | 2 |
| Digital Fluency | Effectively and confidently using digital technologies, tools, and techniques to find, evaluate, create, and communicate information to achieve desired work outcomes in a banking environment. | 2 |
| AI Literacy | Understanding, using, monitoring, and critically reflecting on AI applications in a banking context, including ethical implications, recognizing limitations, and assessing AI outputs. | 3 |
| Data Collection and Analysis | Collecting, extracting, and interpreting data according to defined requirements to obtain valuable business insights for informed decision-making within the banking sector. | 3 |
| Data Governance | Developing and implementing guidelines, laws, and regulations for handling data throughout its lifecycle within the bank, ensuring compliance and resolving data breaches effectively. | 3 |
| Data Storytelling and Visualisation | Combining insights from data with visual displays to present patterns, trends, meanings, and analytical messages, making complex banking data understandable and impactful. | 3 |
| Data - Driven Decision Making | Identifying appropriate data sets and utilizing trends and patterns in data to support informed decision-making, optimizing strategies and outcomes across banking operations. | 3 |
| Data Literacy | Effectively, ethically, and efficiently analyzing data, reporting on it, and using visualization tools and basic statistics to draw conclusions for informed decisions. | 3 |
| Data protection | Developing, implementing, and monitoring measures and controls to safeguard the confidentiality, integrity, and availability of banking data against unauthorized access, corruption, or misuse. | 3 |
| Skill Name | Skills Description | Programme coverage and level |
|---|---|---|
| Ethical behaviour | Applying ethical decision-making, organizational codes of conduct, and professional integrity in all business activities and service delivery to customers. | 3 |
| Skill Name | Skills Description | Programme coverage and level |
|---|---|---|
| Business process risk management | Identifying, assessing, and quantifying risks associated with financual services business processes against existing controls, recommending changes or new controls to mitigate and manage risks effectively. | 2 |
| Skill Name | Skills Description | Programme coverage and level |
|---|---|---|
| Project Management | Applying a structured approach to scoping, planning, executing, monitoring, and controlling activities to achieve specific objectives, managing resources, risks, and communications effectively. | 1 |
| Change Management | Methodically implementing change by effectively identifying and engaging stakeholders, communicating expectations, managing resistance, and assessing learning needs for successful transformation. | 1 |
| Skill Name | Skills Description | Programme coverage and level |
|---|---|---|
| Sustainable lending instruments structuring | Identifying and managing ESG risks in lending, structuring financial products (e.g., green loans) that support sustainable development goals while meeting specific ESG criteria. | 2 |
| Skill Name | Skills Description | Programme coverage and level |
|---|---|---|
| Operational Risk Management | Identifying and quantifying operational risks arising from business activities, developing and implementing controls, and executing risk response plans to ensure efficient and secure banking operations. | 2 |
| Internal Audit | Independently assessing the bank's operations, ensuring adherence to regulations, policies, and risk management standards, and providing objective reports to key stakeholders. | 2 |
| Conduct Risk | The identification, quantification and assessment of an organisation's risk exposures in how it conducts its business with customers and implemention of risk controls to mitigate conduct risk, and formulation and execution of risk response activities. | 3 |
| Enterprise Risk Management | Analyzing overall risk management procedures, including identifying, documenting, and reviewing frameworks, policies, and processes to ensure alignment with the bank's risk management philosophy. | 3 |
| Arrears Management (risk) | Identifying, measuring, monitoring, and mitigating credit risk from customers in arrears by analyzing trends, forecasting losses, segmenting arrears, and implementing strategies to minimize financial exposure. | 3 |
| Regulatory Compliance Assessment | Analyzing global and local regulatory developments, assessing corporate governance, policies, and systems within the bank for adherence to legal and regulatory frameworks. | 3 |
| Regulatory Compliance Implementation | Identifying and monitoring existing or potential areas of non-compliance within banking operations and determining appropriate follow-up actions to ensure full adherence to regulations. | 3 |
| Regulatory Risk Assessment | Identifying and assessing compliance procedures and practices against relevant legislation and regulatory requirements to determine risks and compliance vulnerabilities within the banking sector. | 3 |
| Environment, Social and Governance Risk | Identifying, quantifying, and assessing Environment, Social, and Governance (ESG) risks for the bank's assets and operations, ensuring sustainable and responsible financial practices. | 3 |
| ESG Risk Mitigation | Implementing controls and measurements, and formulating/executing risk response activities to effectively mitigate identified Environment, Social, and Governance (ESG) risks within the bank. | 3 |
| Risk Governance | Developing, articulating, and assessing the bank's risk appetite frameworks, fostering a robust risk culture, and establishing clear risk statements across the entire organization. | 3 |
| Business Risk Assessment | Reviewing internal and external factors impacting organizational risk, creating policies and controls to mitigate threats, and monitoring implementation for effective risk response in banking. | 3 |
| Operational Resilience and Business Continuity Planning | Identifying and assessing risks to banking operations from disruptive events, and developing/implementing plans to ensure organizational preparedness and continuous service delivery during crises. | 3 |
| Credit Risk Management | Conducting analysis using financial data, valuing collateral, assessing recovery options, and implementing controls through monitoring applications and policies for prudent credit granting. | 3 |
| Market Risk Management | Identifying, quantifying, and assessing risks from market price movements (FX, interest rates, etc.), implementing controls, and executing responses to manage the bank's financial exposures. | 3 |
| Portfolio and Investment Risk Management | Identifying and assessing risks, trends, and volatilities in investment portfolios, implementing controls, and executing plans to optimize returns while managing risks and liquidity for the bank. | 3 |
| Risk Analytics | Utilizing quantitative methods, stress testing, and risk modeling to support robust, integrated risk management frameworks and methodologies for insightful decision-making within the bank. | 3 |
| Risk and Compliance Reporting | Developing essential regulatory documents to meet reporting requirements and obligations, ensuring the bank's adherence to all relevant financial compliance standards. | 3 |
| Scenario Planning and Analysis | Creating problem statements and analyzing data to simulate impacts on banking operations, proposing suitable follow-up actions to sustain business objectives and navigate uncertainties. | 3 |
| Artificial Intelligence Ethics and Governance | Identifying and assessing AI ethics and governance risks, applying mitigation controls in AI projects, and monitoring adherence to frameworks for responsible AI deployment in banking. | 3 |
| Funding and Liquidity Risk | Identifying and assessing liquidity risks in asset and liability models and market price exposure, implementing controls, and executing responses to maintain financial stability and resilience. | 3 |
| Interest rate risk | Identifying, assessing, and mitigating the impact of interest rate fluctuations on the bank�s earnings and value, using financial instruments and aligning asset/liability structures. | 3 |
| Foreign Exhange and Currency Risk Management | Identifying, assessing, and mitigating the impact of exchange rate fluctuations on the bank�s financial position and operations, utilizing strategies like currency hedging. | 3 |
| Professional and Business Ethics | Applying ethical decision-making and organizational codes of conduct in delivering banking services, ensuring professional, legal, and inclusive practices for all stakeholders. | 4 |
| Skill Name | Skills Description | Programme coverage and level |
|---|---|---|
| Active learning and learning strategies | Proactively engaging with information through critical thinking, reflection, experimentation, and practical application to deepen understanding and retain knowledge for financial services contexts. | 2 |
| Relevant Detail Orientated | Paying close and accurate attention to essential elements of tasks or processes to achieve quality outcomes, avoid errors, and make sound decisions by prioritizing critical details. | 2 |
| Skill Name | Skills Description | Programme coverage and level |
|---|---|---|
| Creative Thinking | Generating new ideas, combining information innovatively, and fostering creativity to develop novel solutions and drive innovation within the financial services sector. | 2 |
| Strategic thinking | Envisioning long-term outcomes and pathways by critically analyzing internal capabilities and external environments, synthesizing information, and anticipating future trends to align banking actions with goals. | 2 |
| Analytical Reasoning | Applying logical and critical thinking to evaluate information, recognize patterns and trends, draw conclusions, and find solutions to complex problems in a financial services context. | 3 |
| Critical Thinking | Analyzing, evaluating, and synthesizing information from data, observation, experience, and reasoning to form objective judgments and make sound decisions in financial services | 3 |
| Decision Making | Choosing the optimal course of action from alternatives to achieve an intended outcome, involving data collection, analysis, option evaluation, and ethical considerations for financial services decisions. | 3 |
| Judgement | Combining experience, knowledge, intuition, ethics, and contextual awareness to make sound decisions in a banking environment, encompassing analytical thinking, risk assessment, and reflection. | 3 |
| Problem Solving | Identifying, analyzing, and effectively resolving problems or leveraging new opportunities by gathering information, generating solutions, evaluating alternatives, and implementing decisions in financial services. | 3 |
| Research | Identifying, evaluating, and synthesizing existing research, formulating hypotheses, designing and executing studies, and critically evaluating results for informed decision-making in financial services. | 3 |
| Risk Awareness | Identifying, assessing, and understanding potential threats and uncertainties that could impact the organisation, evaluating consequences, and proactively managing them to mitigate negative outcomes. | 3 |
| Skill Name | Skills Description | Programme coverage and level |
|---|---|---|
| Sustainable investment | Analyzing and integrating ESG factors into investment decision-making and portfolio management, driving responsible and impactful investment strategies for the bank. | 2 |
| Investment Portfolio Management | Assessing the value and risk of capital market assets to select, monitor, and optimize desired returns, manage risks, and support the bank's liquidity and capital requirements. | 2 |
| Treasury � risk mgt products | Utilizing financial instruments like derivatives (options, futures, swaps) to hedge market risks, providing comprehensive risk management solutions for banking customers. | 3 |
| Liquidity Management | Analyzing the bank's liquid assets to meet short-term financial obligations, forecasting cash flows, maintaining reserves, and mitigating liquidity risks through contingency planning. | 3 |
| Funding and Capital Management | Performing risk-weighted asset and capital ratio calculations to determine capital adequacy, optimize returns on capital, and ensure the bank's financial resilience. | 3 |
| Asset and Liability Management | Analyzing interest rate, liquidity, and credit risks, implementing strategies to align asset and liability profiles, and optimizing the bank's composition for profitability and long-term stability. | 3 |
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